“If it were a private sector company, the Postal Service would rank 44th in the 2019 Fortune 500.” The United States Postal Service faces challenges unique to its charter, its scale (with its $71 billion in operating revenue), and how dependent so much of American life is on its services. The organization has been trying more and more to offer programs that integrate digital solutions with direct mail, particularly to help small and medium-sized businesses understand how to use these programs and thrive in a mixed-media, omnichannel context.
USPS wanted an educational outreach program to focus on “integrated measurability – online and offline media, content, and experiences.”
Together we developed and delivered a virtual educational program for business postal customers on integrated measurability in conjunction with Every Door Direct Mail® (EDDM®), a highly targeted advertising technique that maps marketing mail audience by age, income, or household size. We also presented how to integrate digital and print products for meaningful customer acquisition and measurable results.
This holistic educational approach to an important segment of their customers helped them improve their overall future-readiness and integrative strategy through ecosystem thinking.
business model, digital transformation, education, virtual programs
Industry or vertical: high tech
Engagement type: “facilitated keynote” for offsite retreat
Problem area: future-readiness, human experience strategy, integrative strategy
Industry or vertical: intergovernmental organization, climate
Engagement type: expert panel facilitation
Problem area: climate change, sustainability, future-readiness
Industry or vertical: executive association
Engagement type: “facilitated keynote” & interactive exercise
Problem area: future-readiness, digital transformation, innovation
Industry or vertical: global governance
Engagement type: customized insights, keynote speaking
Problem area: digital transformation, human experience strategy, future-readiness
Industry or vertical: cities
Engagement type: customized insights, keynote speaking
Problem area: digital transformation, human experience strategy, future-readiness
