Google’s internal brand team needed to be challenged to think more holistically about the future of technology for humanity. In preparing for the event, they said they came to us because Kate‘s message represents “optimism about the role of tech in the world but also a firm reality check,” and because “we need to be thoughtful now more than ever.” They further said, “And don’t hold your punches. If you need to call us out, call us out. We checked with our leadership about whether we’re ok with true truth-telling, and they said we NEED it.” We love that kind of strong start!