Make It Fun

The “selfie emoji”/bitmoji feature in Google’s new chat app #Allo is well integrated and should drive adoption. The app also features AI in the form of its machine learning capability, encouraging users to interact with a chatbot assistant that learns and adapts. But to do that at scale requires widespread adoption, so they turned to Addictive Product 101: make it fun. 🙂

(Think it really looks like me or nah?)