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Although in business lingo “experience” is usually discussed in terms of “customer experience,” “user experience,” “patient experience,” and so on, a more meaningful approach is to think of it all as “human experience,” and to help your company develop its own approach to meaningful touchpoints and technologies for the people who interact with your products, services, and brand.
Excerpt from Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces by Kate O’Neill
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