Is Your Business Based on an Outdated Model of Customer Interaction?
You probably know, as most people do, that Netflix was all about renting unlimited DVDs before pivoting into streaming, but what you may not know is that before launching that DVD subscription program, they started out as a service to rent DVDs a la carte, just like Blockbuster, except online and through the mail. When they hit upon the idea of a DVD subscription model, they discovered that they had been working with a rapidly-aging notion of how customers wanted to interact with the physical world, and their new model simplified it. Of course their even newer model, of streaming video, simplified it even more. What are the wide-open opportunities to rethink the interactions with your customers and in your market?
The key thing to remember is that the convergence of physical and digital happens around the human experience. It’s not a new phenomenon, but the opportunities to adapt and offer more contextually relevant experiences are evolving all the time.
There’s a whole lot more about this in my new book Pixels and Place, coming out September 1st, 2016. You can pre-order the Kindle version here. Check back over the next few weeks, too; I’ll be posting more excerpts and giving away copies.
