What Matters Next

A Guide to Making Human-Friendly Tech Decisions

Helping Leaders Confidently Move Forward

In a rapidly evolving world, how do you make future-ready decisions acknowledging the impact of technology—and respecting human needs and values? Discover the tools you need to gain strategic clarity and make better choices.

Coming January 28

Pre-order now

What’s your decision-making style?

Take the “What Matters Next” Leadership Assessment to find out.

“A breath of fresh air in what often feels like times of desperation, Kate O'Neill delivers us the brighter future vision we crave and the strategy we need to bring it to life.”

Olivia Gambelin, AI ethicist and founder of Ethical Intelligence | Praise for A Future So Bright

“Kate O’Neill’s fresh take bridges the gap and lays the foundation for embracing technology, empathy, and opportunity as we speed towards a hopeful future.”

Chris Mattmann, Chief Technology and Innovation Officer at NASA JPL | Praise for A Future So Bright

About the book

Align business objectives with human experience

Bad decisions often happen not because we lack the will to change but because we lack the right framework. “What Matters Next” provides that schema, helping you rise to the challenges of modern technology while prioritizing humanity.

Whether you’re a business leader, a policymaker, or someone interested in the ethical implications of technology, this book is a comprehensive and practical guide on how to make tech decisions that are effective and human-friendly.

Get inspired and be empowered to make decisions that benefit your business and the people it serves. From improving business outcomes and reclaiming your leadership role to making more ethical decisions, “What Matters Next” has you covered.

Takeaways

This book is not just for tech experts—it's for anyone looking to make better decisions in a fast-paced world.

Learn how to:

Understand Tech Acceleration: Gain a deeper understanding of the complexities of technological progress—and learn how to navigate them effectively.
Make Ethical Decisions: Develop a framework for making technology decisions that are ethical and better aligned with human needs, which will subsequently improve your business outcomes.
Align Business with Human Experience: Discover practical strategies for aligning the goals of your business with human experiences, leading to more meaningful and profitable results.
Reclaim Leadership: Learn how to restore your leadership role in decision-making processes, especially in contexts where AI and other technologies amplify consequences.

Plan for a Human-Ready Future: Access tools to help you strategically plan for a future that is not just tech-ready, but human-ready.
Encode Human-Centric Values: Find guidance on how to infuse humanist values into technologies, ensuring a future that prioritizes people.
Solve Ethical Dilemmas: Get solutions to the principled quandaries and decision-making challenges in tech that may have been causing you stress or uncertainty.

Pre-order today and start making more human-friendly tech decisions

“Kate O'Neill has stumbled upon an insight that is incredibly important for those of us who haven't given up on the future. She weaves her expertise and direct experience working with tech companies with an infectious optimism.”

Caleb Gardner, founding partner at 18 Coffees, and former digital director at OFA (BarackObama.com) | Praise for A Future So Bright

“The idea that we need to develop and embed in all future technologies the very best of ourselves and our ethics and ultimately have the goal of those emerging technologies to make us better humans has resonated deeply.”

Gary Matsushita, Vice President, Computer History Museum | Praise for Tech Humanist

Meet the Author

Kate O’Neill, The Tech Humanist

Kate is a digital innovator, chief executive, business writer, and speaker.

She is the founder and CEO of KO Insights, a strategic advisory firm which improves human experience at scale—especially in data-driven, algorithmically-optimized, AI-led interactions.

Her clients and audiences include Adobe, the city of Amsterdam, the city of Austin, Cambridge, Coca-Cola, Colgate-Palmolive, Etsy, Getty Images, Google, Harvard, IBM, McDonald’s, Microsoft, the United Nations, Yale, and Zoom

Kate has been named “Technology Entrepreneur of the Year,” a “Power Leader in Technology,” a “Woman of Influence,” and more, and was featured by Google in the launch of their global campaign for women in entrepreneurship. Her insights have been featured in “The New York Times”, “The Wall Street Journal”, and “WIRED”, and she has appeared as an expert tech commentator on the BBC and NPR.

She’s written four books on business strategy and technology: “Tech Humanist”, “Pixels and Place”, “A Future So Bright”, and “What Matters Next”.