Pre-order Kate’s upcoming book today and discover What Matters Next!

What Matters Next - a Book by Kate O'Neill

What Matters Next

A Guide to Making Human-Friendly Tech Decisions

Helping Leaders Confidently Move Forward

In a rapidly evolving world, how do you make future-ready decisions acknowledging the impact of technology—and respecting human needs and values? Discover the tools you need to gain strategic clarity and make better choices.

Coming January 28

Pre-order now

What’s your decision-making style?

Take the “What Matters Next” Leadership Assessment to find out.

“Kate O’Neill has the unique ability to take the speed out of a world that is moving fast, sometimes too fast, and allow our brains to absorb things in digestible bites. Decision-making is difficult with so many variables affecting the outcomes. What Matters Next is a must read for that reason.”

Faisal Hoque, #1 Wall Street Journal best-selling author of REINVENT and founder of Shadoka

In the ongoing and often exhausting debates about AI and the future, Kate O'Neill is a voice you can trust. What Matters Next is not just a masterful playbook for better decision-making. It's a catalyst for how to show up, lead, and champion humanity – today, tomorrow, and in the years to come.”

April Rinne, Global Futurist and Author of Flux: 8 Superpowers for Thriving in Constant Change

What Matters Next - a Book by Kate O'Neill
About the book

Align business objectives with human experience

Bad decisions often happen not because we lack the will to change but because we lack the right framework. “What Matters Next” provides that schema, helping you rise to the challenges of modern technology while prioritizing humanity.

Whether you’re a business leader, a policymaker, or someone interested in the ethical implications of technology, this book is a comprehensive and practical guide on how to make tech decisions that are effective and human-friendly.

Get inspired and be empowered to make decisions that benefit your business and the people it serves. From improving business outcomes and reclaiming your leadership role to making more ethical decisions, “What Matters Next” has you covered.

Takeaways

This book is not just for tech experts—it's for anyone looking to make better decisions in a fast-paced world.

Learn how to:

Pre-order today and start making more human-friendly tech decisions

Praise for What Matters Next

“In What Matters Next, Kate O’Neill doesn’t just provide answers—she provokes the right questions. It’s a guide for leaders who understand that in the race to innovate, we must preserve our purpose and the integrity of our decisions. A timely and necessary reflection on leadership ethics in a tech-driven world.

Dan Pontefract, Leadership strategist and author of Work-Life Bloom

“If you’ve ever thought that tech, especially AI, would swallow up humanity, Kate O’Neill just wrote the treatise on how leaders can avoid exactly that. *What Matters Next* will help you identify what’s most important to you, to those you lead, and in the future you want to create. This is the book that will lead you to sharper decisions and, better yet, meaningful outcomes.

Carla Johnson, Innovation Architect, RE:Think Labs

“Kate O'Neill has given us practical solutions to the fast-paced decision making challenges that leaders face when wanting to move quickly while still making ethical decisions. With the tools in What Matters Next, uncertainty doesn't have to cause anxiety.

Caleb Gardner, Founding Partner at 18 Coffees, and former Digital Director for BarackObama.com

“This book is nothing short of transformative — it's a beacon for those seeking to lead with purpose, empathy, and foresight in an increasingly unpredictable world. What Matters Next is a roadmap for creating meaningful change and lasting impact. For any leader committed to making a difference, this is your essential guide to navigating the complexities of tomorrow, today.

Jeanette Bronée, Culture Strategist and Author of The Self-Care Mindset

“Kate is focused on helping leaders navigate the "Now-Next Continuum," making decisions that are not only tech-ready but also human-ready. This kind of forward-thinking, grounded in empathy and strategic foresight, is exactly what we need more of in today's fast-paced world.

Dr. Diane Hamilton, Author of Curiosity Unleashed

In an era of disruption and polarization blessed are the bridge builders. Kate O’Neill is one of the best in the business. She bridges the divide between technology and humanity, between the past and the future, with clarity and ease. Above all else, she offers practical wisdom on how to encode human-centric values into technologies.”

Stuart Crainer & Des Dearlove, founders Thinkers50

2024 Kate headshot alt
Meet the Author

Kate O’Neill, The Tech Humanist

Kate is a digital innovator, chief executive, business writer, and speaker.

She is the founder and CEO of KO Insights, a strategic advisory firm which improves human experience at scale—especially in data-driven, algorithmically-optimized, AI-led interactions.

Her clients and audiences include Adobe, the city of Amsterdam, the city of Austin, Cambridge, Coca-Cola, Colgate-Palmolive, Etsy, Getty Images, Google, Harvard, IBM, McDonald’s, Microsoft, the United Nations, Yale, and Zoom

Kate has been named “Technology Entrepreneur of the Year,” a “Power Leader in Technology,” a “Woman of Influence,” and more, and was featured by Google in the launch of their global campaign for women in entrepreneurship. Her insights have been featured in “The New York Times”, “The Wall Street Journal”, and “WIRED”, and she has appeared as an expert tech commentator on the BBC and NPR.

She’s written four books on business strategy and technology: “Tech Humanist”, “Pixels and Place”, “A Future So Bright”, and “What Matters Next”.

Pre-order What Matters Next Today

Your Guide to Making Human-Friendly Tech Decisions in a World That’s Moving Too Fast
Related Keynote

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including how to understand technology acceleration, make ethical decisions, align business, and more. 
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Tech Humanist book cover

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Pixels and Place

Connecting Human Experience Across Physical and Digital Spaces
Insights on
Kate O'Neill at DevLearn

Future & Trends

Kate O'Neill at Mind the Product London

Events & Speaking

Kate O'Neill and her book Tech Humanist

Human Experience

Kate O'Neill at Cisco

Written Insights

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